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What to do to achieve high ranking in search ranking
1. The royal road SEO is to deliver overwhelming value and satisfaction to users. The most important way of thinking to get the SEO effect overwhelmingly over the competition is to deliver the content that is overwhelmingly more useful than any other site.
2. Now, even if you put a "link for your own work", you will only get a negative rating. In order to achieve results with SEO, it is essential to acquire "natural links".
Homebrew link: A homebrew link made by a malicious SEO.Natural link: A link that people who visit the site voluntarily post.So, the only approach to getting a natural link is to "provide the best content for search users."
3. If you take SEO measures according to Google's philosophy, search engines can be captured naturally, and if you do anything contrary to Google's philosophy, they will be deleted from the search engine. Very simple.
4. Actually, until a few years ago, Black Hat SEO was effective. But lately, Google's many algorithmic updates have made it almost ineffective. On the contrary, it is almost impossible to recover because of a penalty for breaking the guidelines. Focus thoroughly on your users and focus on creating great and valuable sites. That's the only way SEO can achieve results today.
5. Measures that bring great results to users have SEO effects.Policies that are of no value to users have no SEO effect.
6. By conducting thorough keyword research, "how much demand is there," "what kind of content should be created," "where and how the content should be placed," becomes clear. In other words, you can design a site with a high SEO effect.
7. In SEO, the following differences are likely to occur between "some sites" and "no sites" with media missions.
Sites with media missions: Sites with clear and consistent themes (high SEO effect)
Sites without media missions: Vague and inconsistent themes (low SEO effect)
With a media mission, the theme of the keywords to be selected becomes consistent. This is because the media mission is the basis for all keyword selection.
As a result, all the contents accumulated on the site are linked well, and the theme is clear and easy for users to understand. In other words, the SEO effect tends to increase.
8. Randomly extract keywords that are relevant to the topics on your site or blog. It is to extract and cover all the related keywords that are considered necessary for accomplishing your media mission.
What is important here is to eliminate all the beliefs that "it may not lead to inquiries" and "may not be very relevant" and to extract as many keywords as possible. It may be possible to discover unexpected treasure keywords.
9. Let's list the important keywords by prioritizing the keywords summarized in Excel. As a guide, list about 100 to 200 important keywords.
There are two axes to consider when listing important keywords.
Select a keyword with a large search volume: PV (customer attraction) axis
Select keywords that are easy to connect to inquiries and purchasing behaviors: CV (conversion) axis
In order to achieve results with SEO measures, we must consider “PV” and “CV”. This is because there is no point in being able to achieve high-level display with keywords that do not lead to business results.
Organize keywords that are important for the media you run on two axes and pick them up.
10. By faithfully following this basic structure, the site will be easy for users and crawlers to explore.
11. Good content is content that makes users 120% satisfied and dramatically improves quality of life
In other words, content that meets not only the user's superficial needs but also latent needs hidden in deep psychology and contributes to the realization of user well-being is high-quality content.
12. No matter how accurately information needs are sent, if the information is not reliable, it will be of little value to users. This is because there is a possibility that the contents will not be convinced.
Pursuing credibility is essential for creating quality content that allows users to convince and make the right decisions. Let's aim for highly reliable contents.
Google also explains the importance of creating highly reliable content along with the concept of "E-A-T" in the "High Quality Content Official Guidelines."
What is E-A-T?
It is a word coined by Google, which is an acronym for specialty, authority, and reliability. Each is defined as follows
Expertise: Does the content creator have expertise?
Authoritativeness: Is the content creator, the content itself, or the website authoritative?
Trustworthiness: Is the content creator, the content itself, or the website reliable?
13. Let's finish the content that is easy for users to understand.
No matter how great the content is, it's hard to come to a conclusion and users will quickly leave if the information isn't organized.
There are many points that should be checked in order to pursue clarity, but the items that should be given particular importance are as follows.
Logically organize the table of contents to eliminate omissions and duplication
Tell the conclusion first
Provide a substantial basis
Providing concrete examples to increase the sense of satisfaction
Just look at the headlines to see what's written there
Use bullet points
Utilize tables and illustrations
Decorate and make the points easier to understand
Tell what your content can be
Make clear claims so users can make decisions
Eliminate typos
These are just some of the ways to make it easy to understand, but if you follow along with this point, it should be easy to understand.
14. Creating lots of good content doesn't mean that you don't want Google to find it. And it can be solved by promoting the migration of the crawler.
Submit XML sitemap
An XML sitemap is a way to tell search engines what pages your site has.
Use URL inspection tool
A URL inspection tool is a feature of Google Search Console. By using this function, you can understand the information (errors and current status) of indexed pages.
Then, you can make a crawl request by using the URL inspection tool. Let's use it when making error corrections and page corrections for individual pages.
Link from your company's homepage or other relevant handheld site. It is an effective way to encourage crawler patrols.
However, there are two points to note.
Avoid links from handheld sites that are penalized
Avoid links from unrelated sites
It's strictly forbidden to put links unnecessarily just because there are so many sites on hand. Only stick to useful site links related to that site.
15. Make your site structure accessible on all pages within 3 clicks.
This will make it easier for the crawler to move around. It's also very useful for users because it makes it easier to access each page.
16. Many sites have navigation menus set as images, but this is not recommended.
This is because, at present, it is said that text links are more likely to move the crawler than image links. Design the navigation menu with CSS as much as possible, and try to set it with text links.
17. URL normalization is very important for crawl optimization. This is because you can avoid the risk that the page ratings will be dispersed.
Sometimes you can access the same page from multiple URLs, but Google doesn't know which one to treat as legitimate. This may lead to diversified evaluations and may be considered duplicate content.
To avoid these risks, it is important to specify a legitimate URL.
18. Anchor text is text that has a link. In the figure below, the blue parts of "Search engine mechanism" and "Google algorithm" are the anchor text.
Set the anchor text so that the contents of the linked page can be easily understood.
19. Specify pages that do not require crawling in robots.txt
robots.txt is a function that can block search engine crawling. By blocking crawling to low value pages, crawling to other high value pages can be optimized.
20. Index optimization: Encourage proper evaluation of content
Optimize title tags
The title tag (title tag) is one of the important html tags for optimizing the index.
Search engines build their algorithms on the assumption that the text within the title tags best describes the page content.
Therefore, when the title of the page is most concisely and concretely described, the page is appropriately evaluated and it is easy to obtain advantageous results even in the search order.Optimize URL
Your site's URL structure should be as simple as possible and structured in a logical yet user-friendly way. In other words, it should be a URL composed of meaningful words instead of a list of alphabets and numbers.
Optimize heading tags
Setting the heading tag (h tag) properly affects not only usability but also telling the search engine correctly the structure of the content. In other words, it is important to add a descriptive headline that conveys the content of the page.
The following two items should be set when posting images.
Set unique file name
Set alt attribute
The filename should not be something convenient, such as “image1.jpg” or “1.png”. Let's set the file name so that we can understand what the image file means.
Specify noindex for pages that do not require an indexWrite noindex for pages that do not require an index.
For example, if your site has many poor quality pages. Sometimes those pages pull you and lower your search for good pages.
21. Getting backlinks: Encourage spread on social media and offline
You can't get access and capture SEO just by publishing the article and waiting. Therefore, it is important to promote the spread of your content on social media (SNS) and offline.
By implementing this measure, many access will be gathered immediately in a short time, and the content will spread at once. And as a result, many natural links will be attached, and you will be able to capture SEO.
22. Communicate updates to fans on Facebook page
Post updates on your Facebook page each time you update an article. That's about 60% to 70% of Facebook page fans will see your post.
Then, if you feel that the content of the article is useful, you can voluntarily press "Like" to deliver your content to more people.
23. Communicate update information to followers on Twitter
Prepare a Twitter account and tweet updates when new articles are published.
If your followers feel good about your article, they will proactively retweet and deliver your content to more Twitter users.
24. Distribute update information via RSS
Very many people use RSS as a means of collecting information.
There are two ways to set RSS delivery.
How to install using Feedly
How to install using a plugin
25. Communicating updated information to readers of the e-mail magazine
Let's deliver the update information of the article in the e-mail magazine.
If you are in good communication with your e-mail magazine readers, they should be the most important fans of your support.
26. Set up links on your company's related sites
If you are running multiple related sites, such as corporate or EC sites, be sure to set up links actively.
By attaching a link, it is possible to encourage the crawler and users to move around.
27. Make your site mobile friendly
There are three ways to get mobile friendly, but the first responsive web design is recommended.
Responsive web design
Set up dynamic delivery
Set different URLs for computer and mobile pages
Responsive web design is a way to deliver the same HTML code to any device and use CSS to change how the page looks on each device.
28. Speeding up pages
The page display speed greatly affects the user experience. Few users like slow sites. Every user wants to see it as quickly as possible and switch screens without stress.
29. https (SSL)
The conversion to https means that communication on the Internet is encrypted by a technology called SSL. This makes it possible to provide users with secure Internet usage.
https is considered the highest priority among search engine ranking signals. If your site isn't https, you should do it right away.
30. Create a page with just enough characters to meet your needs
If it's too wasteful for your users, you should remove it, and if it's not enough, add it.
And there is no absolute recommended number of characters. Every page has a role, and articles exist to fulfill that role (serving user needs).
31. Make sure that the linked page does not have broken links
Some pages with broken links may impair user convenience. If you experience broken links on your site, you should take immediate action.
32. Let me tell you the most important way to think about SEO.
It's "focusing on the user, above all."
It is SEO that thoroughly pursues value for users. The pages that users feel "good to meet," "helpful," and "helpful" should be top-ranked by search engines.
We have to create web pages and websites that are really valuable to search engine users and ensure that they are delivered to them through the right SEO.

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