Specific SEO measures

Specific SEO measures

SEO is roughly divided into

Keyword selection
Internal measures
External measures
Can be divided into three.

Keyword selection

As the first step of SEO, keyword selection is very important. The purpose of SEO was to increase the number of visitors to your site and the number of CVs. SEO is meaningless if these objectives are not achieved. Therefore, it doesn’t make much sense to do SEO with keywords that no one is searching. Because no one searches in the first place. You also don’t want to target keywords that have too much competition. The more conflicts there are, the harder it is to display. Under these circumstances, after identifying candidate keywords,

How many are searched

How much competition you have
It is necessary to check and select keywords.
One of the tools that Google provides to help you find out is the Keyword Planner. The keyword planner is explained in the following articles, so please refer to it.

Also, if you are already operating a site, it is important to know what keywords are currently being used by users who are visiting your site. It will help you to think of new keyword candidates, and you will also be able to see keywords that should enhance SEO.

Internal measures

Internal measures are SEO performed inside your site. Internal measures are measures to properly inform Google that your site is a good page. The essence of SEO was to create good content. However, no matter how good the content is, unless it is properly evaluated by Google, it is a treasure. It is an internal measure to prevent it from happening.

In particular,

Creating a site map
Optimization of link structure within the site
Category optimization
Creating bread crumbs list
And so on.

All of these are for making it easier for Google’s site evaluation robots called crawlers to crawl the site.

External measures

External measures are SEO performed outside of your site. And when it comes to external measures, it is almost synonymous with “measures related to backlinks.”

A backlink means a link pasted from another site. In many cases, links are posted because they are useful because the content is useful. Therefore, Google has long used backlinks as an important evaluation index for content. Therefore, getting many backlinks will increase the ranking of your site.

However, it does not have to be large. The number and quality of backlinks is important. The “quality” of the backlink is the quality of the content of the linked site. Backlinks from good sites will give your site a good rating.

In other words, external measures can be rephrased as measures for collecting high quality backlinks on your site.

As a method of external measures, specifically,

Installation of buttons and layout ideas to encourage sharing on SNS
Production of satellite site and creation of link to main site
And so on.

For detailed know-how on external measures, refer to the articles in the following categories.