No matter how useful information is sent out on the website, it is meaningless if the user cannot find the information. Appropriate SEO measures are important for displaying your company’s homepage at the top of the search results so that more users can view it. However, it can be said that it is difficult to get the desired effect unless you understand the points of SEO measures and create content.
In this article, I will introduce the important points for taking SEO measures. Create SEO-resistant content that is highly evaluated by search engines and aim to display search results in higher ranks.
How do search engines rate content?
Google, the largest search engine, uses its own algorithm to rate content, but the details of this algorithm have not been publicly announced. In addition, the evaluation criteria are changing with the times, so the trend of SEO measures is also changing from moment to moment. However, the fundamental change in SEO measures is that it is important to “provide appropriate information for the search word”, “properly convey the content of the content to the search engine”, and “post reliable information”. not.
So what do we need to be aware of to satisfy these elements and create useful content for our users? Next, we will introduce the points of content creation that are evaluated by search engines.
Content that meets user needs
One of the most important points in creating content is “Is the information requested by the user properly provided?” So what do we need to be aware of in order to properly provide the information users are looking for?
Providing appropriate content for keywords
One of the important elements in implementing SEO measures is the “keyword”. In order to create the content that is displayed at the top of the search results, it is necessary to provide appropriate information to the keyword that the user searches. In order to provide useful information to users and information that can help you to answer questions and problems, let’s create content while keeping in mind what the users who are searching for the keyword are searching.
Exploring user search intent with tools
So what is the way to understand a user’s search intent? One is the utilization of tools such as Google Analytics and Google Search Console. You can use these tools to find out what keywords your users are using to find your content. Checking the keywords that users are actually searching for can be a clue to what they are looking for.
Check the content displayed at the top
It is also an effective way to check the contents of other homepages displayed at the top of the search results. Being displayed at the top of the search results is content that the search engine has determined to adequately meet the needs of the user. It can be said that one way is to check what the contents displayed at the top are, understand the user’s needs, and make use of it for the content creation unique to the company. Another way is to refer to the Q & A site where users post questions and answers. By checking the question content related to the keyword, it will help you to understand what kind of worries and questions the user has.