What is the purpose of SEO measures? Or what do you get as a result?
I told you that SEO measures do not mean raising the ranking, but that it is to make the information that search users want easy to understand and to create a user-friendly site.
Now, let’s check the purpose of taking SEO measures again.
Purpose of implementing SEO measures (1): Effective contact with new customers
The first purpose of SEO measures is to “contact new customers”.
Once it has been ranked high and has established a stable position, it will become a cost-effective customer attraction channel, so to speak, a customer attraction asset. In order to make contact with new customers, it is important to find the latest changes in the needs of target users, discover search keywords linked to new needs that have not yet been discovered, and implement SEO measures for those keywords.
Purpose of implementing SEO measures ②: Accelerate business and increase profits
The second purpose of implementing SEO measures is to “accelerate business and increase profits.”
Even if you simply blindly expand the exposure of the site and increase the number of visitors, if it does not contribute to the growth of the business you are currently operating regardless of individual / corporate, it will be a meaningless customer attraction policy
There is a possibility. Therefore, it is important to find keywords that are linked to business growth and, in turn, profit growth, and take strategic SEO measures.
Suppress the purpose of implementing SEO measures, and proceed with measures in line with the insight of search users.
What happens when a site goes up in the search results?
The reason why all the site operators take SEO countermeasures is that by displaying the site in the upper rank, it is possible to greatly benefit.
The merit that the site is displayed at the top
First, the number of visits to the site will increase.
Being displayed at the top of the search results increases the exposure of the site to search users and inevitably increases the number of visits to the site. There is a big difference in the number of accesses between the first and second pages of the search results.
The top-ranked sites can also establish a brand in that area.