“Heading” is one of the important elements in creating articles to be published on the home page. Proper headings not only make the article easier for users to read, but they can also be effective in terms of SEO. On the other hand, if you don’t have a proper heading, you may not even be able to read it, even if you provide good information.
This time, I will explain the importance of headlines in articles and the points when adding headlines.
Basic knowledge of headings
Headlines in articles on the Internet are the words enclosed in heading tags. Heading tags range from <h1> to <h6>, the smaller the number, the more important it is, and <h1> is commonly used for page titles. Proper use of this heading tag will improve the readability of your article and help your SEO. Next, I will explain in detail the importance of adding headings.
Headlines control article readability
Article headings are important to make it easier for readers to read your articles. First, let’s check why headings are important so that readers can read articles smoothly.
The readability of an article changes depending on how the headline is used.
The purpose of setting a headline is to add clarity to the text to make it easier to read. In the case of articles without headings set, the sentence structure becomes difficult to understand. As a result, it becomes unclear where the main point of the article and the information you want to convey are, and the possibility that the reader will leave without reading the article to the end increases. On the other hand, by properly adding headings and clarifying the composition of the sentence, you can read the article smoothly without feeling stress.
Attract readers’ interest with headings
Headlines are also effective in attracting reader interest. By adding attractive headings, readers will likely be more likely to read the text, feeling “I want to know more detailed information”. On the other hand, if the headline doesn’t attract the reader’s attention, they may be skimmed or they may not read the article in the first place. Headlines are important to keep readers interested and read the article.
Headlines are an important element of SEO measures
In order for many people to read the article, it is also important to display it higher in the search results. Setting an appropriate headline not only makes the article easier for readers to read, but it is also essential in terms of SEO measures. Now let’s see why headlines are important for SEO.
Search engines focus on headlines
Search engines evaluate the content of the content published on the Internet by patroling a robot called a crawler to determine the order of display of search results. Based on the information obtained by the crawler’s patrol, it is determined whether the keyword searched by the user matches the content, and the display order of the search results is determined. And one of the elements that the crawler emphasizes when making an assessment is the headline.
Properly convey the structure of the article in the headline
So why do search engines focus on headlines? The reason for this is that proper use of headings helps clarify the sentence structure of an article. Proper use of headings helps organize how the logic evolves and helps search engines to accurately recognize the theme and content of articles. On the other hand, if the heading is not set properly, or if there is no heading in the first place, the search engine will not be able to recognize the gist of the article and will not be able to grasp the content. Headlines can be very important for telling search engines what the article is about.
Promote keywords with headings
Also, by including the keyword in the headline, search engines can be more accurate in identifying the subject of the article. Search engines tend to focus on keywords that are placed earlier in the sentence, so try to place them as early as possible in the headline. Also, when using SEO measures with compound keywords that combine multiple keywords, it is important to place each keyword as close as possible. However, just because you want to appeal a keyword, it is counterproductive to ignore the readability and forcefully pack the keyword. Not only is it unfriendly to users, it can also lead to poor reputation from search engines. Try to use natural and easy-to-read headings.
Points for effective heading
Then, what kind of points should we be aware of in order to create articles that are easy for readers to read and that are appreciated by search engines? Here are some points to keep in mind when adding headings.
Let’s add a descriptive headline
An important point when adding a headline is whether or not you can understand the main contents just by reading the headline. For articles on the Internet, many users first scroll to the end of the page to check the headlines and decide whether to read the article. Even if you provide useful information, if you look at the headline and judge that “you do not have the necessary information”, you will leave without reading the article. In order to prevent such a situation, it is important to make the headline understand the outline of the whole article and to show what the article is about.
Be careful not to lengthen the headline
As well as understanding the content, it’s also important to be concise and interesting. It can be said that there is a high possibility that even a headline that understands the content will not be read by a headline that explains for a long time. In other words, it is important to have a headline that allows you to instantly understand the content. When adding a heading, be careful not to use too many characters, and try to use words that allow you to visualize the content at a glance.
Use different heading tags
It is also important to use different heading tags as necessary to convey the text structure of the article accurately. In general, the smaller the number, such as <h1> is the page title, <h2> is the major heading, and <h3> is the minor heading. And <h2> is the element that makes up <h1>, and <h3> is the element that makes up <h2>.
Taking the “Points for Effective Heading” in this article as an example,
<h2> Points for effective heading <h2>
<h3> Let’s give a descriptive headline </ h3>
<h3> Be careful not to lengthen the headline </ h3>
<h3> Use different heading tags </ h3>
Will be. That is, it is a mistake to skip <h3> and use <h4> or <h5>. It’s safe to say that heading tags shouldn’t be used in the wrong places just because they’re just a sentence to emphasize.
Make sure to use heading tags appropriately to organize your article structure.
Create headlines that attract your readers
This time, we introduced the importance of headlines and the points to add effective headlines. Properly adding a heading will make the entire article sharper and encourage the reader to proceed smoothly. In addition, because the sentence structure is organized, you can accurately convey the content to the search engine, and you can expect an effect in terms of SEO measures. The headline is a very important element for getting more people to read the article. Keep in mind the points introduced this time, and add headings that will attract readers.