First, let’s check what the external measures of SEO are. As its name suggests, external measures are to improve the external factors of the home page and enhance the effect of SEO. Specifically, increasing the number of “links” is an external measure for SEO.
A backlink is a link to your homepage published on another website. In search engines, various factors such as keywords on the page are intricately intertwined to determine the display order, but the number of backlinks is also one of the criteria.
External SEO measures that are greatly affected by external factors
In the previous chapter, we introduced what external measures are. Next, as with external measures, we will outline the internal measures that are indispensable for SEO measures and the differences between them. What is the difference between external measures and internal measures?
Internal measures are implemented on the website
Internal measures are measures taken inside the website, and the main purpose is to properly convey the contents of the website to the search engine. Specific examples of internal measures include keyword design, organization of site structure, and measures against internal links.
What are the major differences between SEO’s external and internal measures?
Next, let’s check the difference between SEO internal and external measures. First of all, since internal measures are measures inside the homepage, there is a feature that the more you work, the more likely it is to produce results. On the other hand, external measures depend on factors outside the website, so it is not possible to expect appropriate results as much as the efforts are made.
In other words, the major difference between internal and external measures is whether or not you can control it to some extent.
Artificial linked operation is subject to penalty
Artificial linked operation is a penalty
I have said that external measures cannot be controlled by myself, but I suspect that some people may wonder, “Is it possible to artificially increase the number of backlinks?” However, artificial manipulation of the number of backlinks is subject to Google’s penalty. Let’s check in detail.
Purchase of backlink is absolutely NG
I have told you that the intention to increase the number of backlinks intentionally is subject to a penalty, but in the past, there were many sites that increased backlinks by such behavior. There were also vendors and sites that sold backlinks, and the purchase and generation of backlinks that had no meaning or relationship were rampant.
Therefore, Google, which is the largest search engine, updated the algorithm regarding backlinks and made such unnatural backlinks a penalty target.
What if I get a penalty?
So what happens if you get a penalty for an unnatural backlink? If you receive a penalty, the ranking of search results may be reduced or it may be excluded from Google’s index.
In addition, the effects of penalties can lead not only to SEO, but also to the loss of user trust. Never buy backlinks or register for sites that increase backlinks.
Are you eligible for a penalty even if you don’t remember?
Purchase of backlinks from vendors and sites is outrageous, but there are cases where you will be penalized even if you do not remember it.
In some cases, you get penalties for receiving backlinks from poor quality sites, and in rare cases malicious third parties generate a lot of unnatural links. By the way, malicious third-party backlink generation is called negative SEO.