What is SEO?
SEO is an abbreviation that is an acronym for “Search Engine Optimization”. It collects excellent backlinks (external measures), provides users with valuable content, and properly pages search engines. By optimizing the Web page (internal measure) so that the content can be understood and evaluated, your site will be displayed at the top when keywords are searched by search engines such as Google and Yahoo!
The inflow from organic search tends to lead to results (conversion) because many users visit the website by searching for the desired information from the search behavior of specific keywords and searching for products and services themselves. The success of SEO is the key to success of web promotion because we can expect a stable influx of high-quality, high-quality users.
In fact, the Gyro-n site is thoroughly implementing internal SEO measures, and the access of organic search inflow by SEO accounts for more than 75% of the total inflow.
Purpose of SEO
The purpose of SEO is not only to display web pages at the top of search.
As a measure for search engines, displaying higher ranks is only one entry point for attracting Web visitors, and SEO has succeeded for the first time because it ultimately leads to the achievement of conversion (CV), which is the final goal of the website. Can be said.
In other words, the purpose of SEO must be considered as one means of “CRO (conversion optimization)”.
Therefore, it is necessary to read the purpose of the user who is coming in from the search to browse the site (search intent), create content that meets the user’s needs, construct a structure that facilitates transition to the target page, and arrange the navigation site carefully. Must be designed.
Next, I would like to summarize what advantages SEO measures have.
Merits of SEO
It is different from advertising, so costs can be kept low or measures can be taken for free
If it is displayed at the top of the ranking in the search results, stable attracting customers can be expected at low cost in the medium to long term
Since it attracts customers from search behavior, it is easy to get results, and inflow of users with high conversion rate is obtained
High branding effect can be obtained by being displayed higher
But what about the disadvantages?
Disadvantages of SEO
Even if SEO measures are taken, it takes time for the effects to appear, lacking immediate effect
Since 1 theme is the basic for 1 page, it takes human cost for content creation etc.Depending on the keyword, it may be very difficult to display the upper rank.
Ranking may be affected by search engine updates and algorithm changes
In this way, if the ranking is successfully increased in SEO, a stable inflow of high-quality users can be obtained, but it takes human and time costs to reach it.